Fiona is Professor of Innovation Management in the Norwich Business School, UEA and Pro Vice Chancellor (Research and Innovation). I am a member of UEA's Council and Senate.

Her areas of research and teaching expertise are innovation management and new product development. Fiona is a Fellow of the Higher Education Academy and of the Royal Society for Arts, Manufactures and Commerce (RSA). She is a co-organiser for SyncNorwich; Board Member for TechEast and the National Biofilms Innovation Centre; Chair of the Seafood Innovation Fund Steering Group; a Trustee Board Member for Quadram Institute Bioscience and the Research and Development Management Association (RADMA); serves on the New Anglia LEP Innovation Board and is a member of the Norwich 2040 City Vision Group. She is passionate about developing collaboration and partnerships between higher education and a wide range of external organisations for mutual benefit.