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East Anglia Bylines
Home Farming

The real cost of your bacon butty

Is UK-bred pork now too expensive? Should it be replaced by cheaper imports? What are the hidden costs in the pork we eat?

Robert Gunn by Robert Gunn
28 January 2023
in Farming, Featured
Reading Time: 6 mins read
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Photo of a bread roll with slices of cooked bacon slathered in HP sauce.

Bacon butty. Author-provided.

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Demand for cheaper bacon from British consumers has apparently prompted a Danish bacon producer to invest £100 million in a new processing facility in Rochdale, Lancashire. However, the Danish Crown company are only planning to process the pork meat they import from Denmark.

I still remember the black and white Danish Bacon TV adverts from the 1960s.

Bacon was generally bought by weight from the local butcher or grocery store, sliced to order. The rind was stamped with the word ‘Danish’ and their slogan claimed that ‘the tastiest bacon has Danish written all over it’. The Danes have a history of selling their pork to overseas markets. Each year Danish Crown – owned by the Danish pig farmers – sends nearly 2 million tonnes of pig meat to 127 different countries.

The UK pig herd

Pig farm, Mildenhall Fen, Suffolk
Free-range pig farm, Mildenhall Fen, Suffolk. Photo by Bob Jones via Wikimedia Commons (CC BY-SA 2.0)

A significant percentage of the UK pig herd has traditionally been raised in East Anglia. However, UK records show that total numbers have now fallen to just over five million animals, approximately 50% of the number recorded in the 1990s. While the UK is largely self-sufficient in beef, lamb, dairy, chicken and eggs, the figure for pork products continues to fall.

The decline is not due to lack of demand. What British meat eater doesn’t enjoy a bacon butty? The cost of raising pigs in the UK is apparently the problem, and many East Anglian farmers are struggling to achieve the prices they need for their produce.

Danish Crown Chief Executive Jais Valeur believes the UK requires more imported bacon. “We think consumers will be trading more on price and more on the discount.”

“Generally farming is expensive in the UK and in order to survive and cover those costs, the British farmers have been looking for premium products like outdoor-bred pigs,” he said.

What is the “cost” of cheap bacon?

My article in East Anglia Bylines last June, Factory Farming in China, described a new, intensive form of pig meat production. But is this a practice we should be supporting here?

The variety of pig determines the size of a litter, with numbers varying betwen 7 and 20. Sows are capable of producing up to 2.5 litters per year and with an average 14 teats per sow, weaker piglets in large litters can struggle for food. In the UK in 2018, the average commercial sow produced 25.8 pigs a year. In the US that number rises to 26.4. But in Denmark, sometimes referred to as the world’s laboratory for industrial pig farming, the average sow produces 33.3 piglets per year. Some farmers have managed to push that figure higher and believe that a sow could produce 50 piglets annually.

However, these high performing sows do not last long. After delivering just three to four litters they are shipped off to the abattoir. Close to 50% of the breeding herd is culled each year, according to Maria Eskildsen and Andreas Vest Weber’s book Pig Production, written in 2015. The reasons behind this quick turnover include rapidly declining fertility, poor mothering behaviour, age, sickness and injuries. Death in service figures currently stand at 9%, according to a review by The Danish Agriculture and Food Council (DAFC), down from 11.3% in 2011, but still higher than for most comparable countries. The reasons are unclear, as the producers are not required to record cause of death.

Farm inspections and piglet mortality

The DAFC carries out more than 3,000 inspections of Danish pig farms each year and has admitted that there are still challenges relating to the proper handling and treatment of sick and injured animals.

A little of 12 newborn sleeping piglets next to the sow.
Litter of 12 sleeping piglets. Photo by Damien Walmsley via Flickr (CC BY-NC 2.0)

Piglet mortality is also an issue. Animal welfare campaigners are becoming increasingly concerned. “Danish pig breeding is now extreme with big welfare consequences for the piglets,” says Britta Riis, director of Animal Welfare Denmark.

The average litter in Denmark in 1996 was 11.2, with pre-wean mortality at just over 18%. By 2009, following the introduction of intensive breeding, litter numbers rose to 14.2, whilst pre-wean mortality rose to nearly a quarter of the litter. This prompted a study and action, and according to the DAFC, the mortality rate is currently running at about 21.7%, while the average litter size has now risen to 16.9 piglets. In comparison, the US industry benchmark averages from 2012–2017 for pre-weaning, nursery, and finishing mortalities were 17.6%, 4.6%, and 5.3% respectively. 

The value of animal welfare and provenance

If animal welfare and food provenance are important to you, support your local butchers, farm shops and delis. Their staff will know where and how their pork products have been produced. Our failure to support UK pig farmers now will inevitably see a further decline in our food security.

Is the claimed ‘high demand for cheaper bacon’ really consumer-led, or are the major retailers recognising a benefit to loading their shelves with imported, intensively bred meat? I suspect it’s a mix of the two. The cash price of British produce might be slightly higher, but the production of cheaper imported meat clearly comes at a different “cost”.


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Robert Gunn

Robert Gunn

Robert Gunn has spent a career in business development, working with small agencies and holding senior sales and marketing positions with leading international producers. In recent years he has operated as an independent consultant working primarily with start-up and SME food and drink producers in East Anglia.

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